3M LIVE: THE TV PROGRAMS SYNDICATION

A same program broadcast at the same time on several local TV stations in exchange of advertising space; is the principle of TV programs syndication.
The concept has proved itself and at the same time has upset the ideas and habits of the sector...

"From January 29 to April 22, 2007, the first season of the serie "24" has been viewed simultaneously on the following local televisions in France: LCM (Marseille), TLM (Lyon), TV7 (Bordeaux), Tours TV (Tours) Grenoble TV (Grenoble), Channel 8 (Le Mans), First Clermont (Clermont Ferrant ), Mirror TV (Nîmes), TLT (Toulouse) and Channel 32 (Troyes).

The first experiment conducted by Syn TV, an independent distribution company founded by Philippe and Gilles Camouilly Micoleau, two journalists who bet on this economic model "- Source TSLP.

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A AMERICAN MODEL

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The principle is simple: in exchange of free access to the program (acquisition), 80% of the advertising space is reserved for the non local advertisers. The revenue is shared between the syndicateur and the TV stations. This model has proven itself in the United States and has been successfully developed in several European countries (Spain, Italy, Germany.)

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THE SYNDICATION SOLUTION FOR DEVELOPING COUNTRIES
 

In 2009 - 2010, SUD MANAGEMENT, today 3M CORPORATE, has developed a distribution partnership with SYN TV in the above described syndication spirit. This was the first important collaboration that will lead us to intensify contact with distributors – producers, and helped us later to increase our contacts, and extend our catalogues of contents.

3M live program is a great opportunity for TV channels to "boost" their audiences with attractive programs and small budgets. For producers and distributors, the organization is the best project they could expect to raise their revenues, and finally for Ad spaces buyers the best way to reach their communication target.
For confidentiality, competition and marketing strategies reason, we do not make public:
-The list of programs offered
-The Conditions of subscriptions
-and the rates.

Please contact us for all specific information.